The mission of New Earth is to stimulate sustainable development of companies and communities. New Earth engages companies through the development of assessment systems (software, databases, and methods) so that those companies who assess and improve their impacts on society and the environment can prosper. New Earth works with communities (voluntary associations) by administering a global fund for community-driven sustainable development.
New Earth was incorporated in Maine in 2003 and received its determination as a 501(c)(3) charitable organization from the US Internal Revenue Service in 2004.
New Earth began administering the global fund for community-driven sustainable development during 2004. New Earth's board of directors took on management of the Earthster project in 2006. The Social Hotspots Database project was launched in 2009.